In an effort to regain customer loyalty, Starbucks is introducing a new perk that’s sure to delight coffee lovers. Starting today, all U.S. customers can enjoy free refills on their favorite drinks, a move that’s part of the company’s broader strategy to revamp its rewards program and improve the overall customer experience.

According to a company spokesperson, the free refill offer is designed to reward customers for their loyalty and encourage them to visit their local Starbucks stores more frequently. The offer applies to all drinks, including coffee, tea, and Refreshers beverages, and is available to customers who use the Starbucks app or pay with a registered card.

To take advantage of the free refill offer, customers simply need to make an initial purchase of a drink using the Starbucks app or a registered card. They can then return to the same store on the same day and receive a free refill on their original drink. The offer is limited to one free refill per customer per day.

The introduction of free refills is just one of several changes that Starbucks is making to its rewards program. The company has also announced plans to simplify its rewards structure and provide more personalized offers and discounts to its loyalty program members.

The move is seen as a bid by Starbucks to win back customers who may have been lured away by competitors offering similar loyalty programs and perks. By providing more value and rewards to its customers, Starbucks hopes to increase customer loyalty and drive sales growth.

Overall, the introduction of free refills is a welcome change for Starbucks customers, who can now enjoy their favorite drinks without breaking the bank. Whether you’re a coffee aficionado or just a casual fan, this new perk is sure to make your Starbucks experience even more enjoyable.