As the world welcomes a new generation, it’s essential to understand the characteristics, trends, and implications of Generation Beta. Born between 2025 and 2039, Gen Beta is primarily comprised of the children of younger millennials and older Gen Zs. Here are five key things to know about this emerging generation:

1. Growing Up in a Hyper-Connected World

Gen Beta will be the first generation to grow up in a world where the internet, social media, and smartphones have always existed. This will shape their perception of reality, relationships, and information consumption. As a result, they will likely be more tech-savvy and digitally literate than any previous generation.

2. Diverse and Global

Gen Beta will be the most diverse generation in history, with many children growing up in multicultural families and communities. This diversity will influence their worldview, cultural norms, and social values. As a result, Gen Beta will be more open-minded, accepting, and globally aware than previous generations.

3. Sustainability and Climate Change

Gen Beta will inherit a world grappling with climate change, environmental degradation, and sustainability challenges. As a result, they will grow up with a heightened awareness of the importance of eco-friendliness, renewable energy, and sustainable living. This will likely shape their lifestyle choices, consumption habits, and career aspirations.

4. Changing Family Dynamics

Gen Beta will experience different family structures and dynamics than previous generations. Many will grow up in single-parent households, blended families, or with same-sex parents. This will influence their understanding of family, relationships, and social norms.

5. Education and Career Paths

Gen Beta will enter a workforce that is increasingly automated, AI-driven, and gig-based. As a result, they will need to develop skills that are complementary to technology, such as creativity, critical thinking, and emotional intelligence. Their education and career paths will likely be shaped by the need for lifelong learning, adaptability, and resilience.

In conclusion, Gen Beta will bring new perspectives, values, and experiences to the world. Understanding these five key aspects of their lives will help us prepare for the challenges and opportunities that lie ahead.